By Ana Maria Jimeno
The credit card industry has been hit hard by the economic crisis and many credit card issuers are starting to take stock on the impact on the industry. Visa Inc is one such company and in the light of changes in the industry in the form of the credit card reform act, the Visa chief Joseph Saunders has finally made public his opinion on the future of the industry. He was speaking against a backdrop of claims that the act will shake up the industry denying many people who are not creditworthy access to credit.
Saunders believes that for real change to come to the industry, the first thing to do is for the industry stakeholders to take a long look at the industry and how it conducts itself. This is because the card issuers have been very unpopular in the court of public opinion due to the fact that they have encouraged people to spend exhaustively while charging exorbitant interest rates.
This has led to their being disliked and disrespected due to the feeling that they steal from the people. However now that the credit card companies are getting hurt due to the crisis, the companies are faced by the task of winning the confidence of their customers who they have taken for granted in the past.
More Americans are now facing unemployment as they lose their homes and jobs and the number of credit card defaulters is going up by the day. These hard financial times have also caused the credit card holders to be very cautious with their spending and thus using less of their credit cards while a larger percentage avoiding them completely. What remains to be seen is how the credit card issuers will act when the economy does recover. According to Saunders, the credit card legislation will mean that less people will get credit cards and the small number of the beneficiaries will have to have very good credit rating.
This statement is a sign of intent from the card issuer that it looks forward to making quite some serious reforms when the tide lowers. This should mean that Americans need to change their spending habits once the economic recovery begins so that the country does not find itself in the mess it is in at the moment. However this may just be one of the many statements made in the face of adversity and when recovery happens, Americans will get back to spending like any society under a capitalist system where it seems we can's stop ourself from spending more and more each year.
The credit card industry has been hit hard by the economic crisis and many credit card issuers are starting to take stock on the impact on the industry. Visa Inc is one such company and in the light of changes in the industry in the form of the credit card reform act, the Visa chief Joseph Saunders has finally made public his opinion on the future of the industry. He was speaking against a backdrop of claims that the act will shake up the industry denying many people who are not creditworthy access to credit.
Saunders believes that for real change to come to the industry, the first thing to do is for the industry stakeholders to take a long look at the industry and how it conducts itself. This is because the card issuers have been very unpopular in the court of public opinion due to the fact that they have encouraged people to spend exhaustively while charging exorbitant interest rates.
This has led to their being disliked and disrespected due to the feeling that they steal from the people. However now that the credit card companies are getting hurt due to the crisis, the companies are faced by the task of winning the confidence of their customers who they have taken for granted in the past.
More Americans are now facing unemployment as they lose their homes and jobs and the number of credit card defaulters is going up by the day. These hard financial times have also caused the credit card holders to be very cautious with their spending and thus using less of their credit cards while a larger percentage avoiding them completely. What remains to be seen is how the credit card issuers will act when the economy does recover. According to Saunders, the credit card legislation will mean that less people will get credit cards and the small number of the beneficiaries will have to have very good credit rating.
This statement is a sign of intent from the card issuer that it looks forward to making quite some serious reforms when the tide lowers. This should mean that Americans need to change their spending habits once the economic recovery begins so that the country does not find itself in the mess it is in at the moment. However this may just be one of the many statements made in the face of adversity and when recovery happens, Americans will get back to spending like any society under a capitalist system where it seems we can's stop ourself from spending more and more each year.