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Thursday, July 30, 2009

Using Keywords In Your Articles To Increase Affiliate Sales

By Ron Cripps

Keyword density and position are important parts of optimizing your written articles for search engines. You need to know just where to place the keywords in the written article so that when the search engine spiders skim your site they see the keywords.

Do You Really Know What A Keyword Is?

A keyword is a word that is going to be placed in your written article various times, not just once as that would make every word a keyword. When a spider determines that you have a word located several times in an written article, it will determine that your page may be helpful to people that search for such a keyword.

Are You Certain That You Are Not Over Optimizing Your Keywords In Your Articles

You in addition need to know the difference between optimizing and keyword stuffing, which is when you employ the keyword too many times in an article. Keyword stuffing tells the spiders that you are endeavoring to trick them into giving a more advanced ranking and then what they will do is punish your site and web page for doing that. The rankings of your other web pages can be impacted by stuffing and you can finish up with a web site that is blacklisted on many search engines.

How Can I Work Out The Keyword Density Of My Articles?

The number of times that you place a word in your written article is the keyword density. The total number of times that a keyword is located in an article is commonly resolved by a percentage. One way to look at this is that if you have a five hundred word article and your intention is for a 5% density then you are going to need to have the keyword in the written article exactly 25 times.

You can discover hundreds of information sources and guides advocating one keyword density over some other and the grounds behind this logic. The bottom line is that you are going to need to figure out what density works best for you. Each web designer has their own density that they like to achieve based on previous results. You can employ any density that you like provided you are obtaining the profits that you want and not over optimizing your article.

The Proper Density

Irrespective what precise density you select, it is important to place keywords so that there are more at the beginning and end to produce an hour glass outcome. Keyword density is essential so that your written article rises in the rankings and yields the amount of money you are searching for.

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