Want to power up your next postcard mailing? Then go one step beyond merely telling your audience what your real investment business has done for others in the past - have your customers tell them.
No you don't have to enlist your former customers to telephone prospects. Instead use the powerful direct-marketing tool called the testimonial. If you've been in business long enough, it's easy enough to ask a satisfied customer to write a couple sentences (it really doesn't need to be any long than this) about how they benefited from your services.
What problem have you solved for them? Will they be willing to recommend you to others? Incorporate these write-ups in your real estate direct mail as testimonials.
On the other hand, a person who is volunteering their very positive experience is much more persuasive. I've seen some direct-mail for products that is nothing but two page or more of testimonials.
You can give this testimonial a clever headline. "Let our customers speak for us." "Our customers say it much better than we can ever!" The point is that your message will have a more powerful impact when you add a testimonial that praises your services.
In addition, clients who are happy with your service are able to describe you and your services in a more charming and engaging way. Their words are more down-to-earth, specific, and enthusiastic. Hence, some real estate direct mails devote more than 80% of their content to testimonials.
If you feel you don't have space on the message side of your postcard, look to the front. That's right the area that's reserved for the address. Why not put a short testimonial or two on the front.
You may be wondering what the best place for these testimonials are. There is not fast rule on this one. You can place your best testimonials after your headline. You can then place the other testimonials in the body of your real estate direct mail.
Or, you can group all of them together on the right side of your real estate direct mail. Another great suggestion for real estate postcard marketing campaigns is to place a couple of testimonials on the front of the card.
So, be sure to allow one or much testimonials in your incoming postcard transmission. If you've never used them before, fitting be equipped for an inflated response in your real estate investment Campaigning safari.
No you don't have to enlist your former customers to telephone prospects. Instead use the powerful direct-marketing tool called the testimonial. If you've been in business long enough, it's easy enough to ask a satisfied customer to write a couple sentences (it really doesn't need to be any long than this) about how they benefited from your services.
What problem have you solved for them? Will they be willing to recommend you to others? Incorporate these write-ups in your real estate direct mail as testimonials.
On the other hand, a person who is volunteering their very positive experience is much more persuasive. I've seen some direct-mail for products that is nothing but two page or more of testimonials.
You can give this testimonial a clever headline. "Let our customers speak for us." "Our customers say it much better than we can ever!" The point is that your message will have a more powerful impact when you add a testimonial that praises your services.
In addition, clients who are happy with your service are able to describe you and your services in a more charming and engaging way. Their words are more down-to-earth, specific, and enthusiastic. Hence, some real estate direct mails devote more than 80% of their content to testimonials.
If you feel you don't have space on the message side of your postcard, look to the front. That's right the area that's reserved for the address. Why not put a short testimonial or two on the front.
You may be wondering what the best place for these testimonials are. There is not fast rule on this one. You can place your best testimonials after your headline. You can then place the other testimonials in the body of your real estate direct mail.
Or, you can group all of them together on the right side of your real estate direct mail. Another great suggestion for real estate postcard marketing campaigns is to place a couple of testimonials on the front of the card.
So, be sure to allow one or much testimonials in your incoming postcard transmission. If you've never used them before, fitting be equipped for an inflated response in your real estate investment Campaigning safari.
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