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Saturday, February 28, 2009

Could Your Affiliate Marketing Use A Boost?

I get emails on a regular basis asking me how I go about starting a website and making money with affiliate programs. The reader will usually send me his or her website details and tell me their story and I'll go take a look at what they're doing.

Almost without a fault, I see the same mistakes being made over and over. It's not because these newbies do it on purpose, they're just listening to the same so called "Guru's". Well folks, those Guru's don't know how to make money with affiliate marketing. They're just selling you stuff because they don't know how to do it their self.

So I whipped up a few tips to help you improve your affiliate marketing.

First, take a long hard look at the affiliate program you're pushing. Is it really something that the masses will want? If you pushing a specialty item, you have to know that many people may not want to buy your new and improved Chia pet.

Some beginners choose just any affiliate program. Many times I'll see them choose a product or service that is currently be advertised by a major company. This company may be advertising on TV, Cable, Radio and in print not to mention online as well. This is a huge mistake unless you have an unlimited advertising budget and the resources to get your website to the top of the search engine rankings. Few beginners do.

One of the biggest mistakes I see Noobs make is that they give up too soon. Affiliate marketing is a long term project and you should never enter this business thinking you're going to strike it rich over night. When I start a website, I expect it to take at least 6 months to become productive if it's in a low competition market. 12 to 18 momths if it is in a very competitive market. Sure, you can take a shortcut and use pay per click ad programs like Google Adwords, but you'd better have deep pockets and know what you're doing!

A common mistake that many beginners make, or don't understand, is how to get the right type of traffic to your sales page. Just because you get traffic, doesn't mean you'll sell anything. They have to be looking to buy what you're selling or you just wasted time and money getting them to your site. Organic search traffic is the best converting traffic on the Internet...as long as it's targeted to your offer!

Pre-selling your offers is a must to be super successful in this industry. You have to show your traffic why they must buy from you and no one else. Show them the benefits and features of each product and why your the person they should buy off of. Fail to do this and they may just use your site to learn about a product or service then click off and go to Wal-Mart and buy it. People want to buy from you if they believe they're getting a good deal on a valuable product. Give them a reason to trust you and make them want to buy from you and they'll beat a path to your door.

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